{"id":12553,"date":"2018-06-11T12:01:54","date_gmt":"2018-06-11T10:01:54","guid":{"rendered":"http:\/\/pulskasvakodnevnica.com\/?p=12553"},"modified":"2018-06-11T12:02:27","modified_gmt":"2018-06-11T10:02:27","slug":"kampanja-htz-a-epicweekin-croatia-iii-ostvarila-doseg-od-50-milijuna-ljudi","status":"publish","type":"post","link":"http:\/\/pulskasvakodnevnica.com\/index.php\/2018\/06\/11\/kampanja-htz-a-epicweekin-croatia-iii-ostvarila-doseg-od-50-milijuna-ljudi\/","title":{"rendered":"Kampanja HTZ-a \u201eEpic Week in Croatia III.\u201c ostvarila doseg od 50 milijuna ljudi"},"content":{"rendered":"<p>Doseg ve\u0107i od 50 milijuna ljudi te vi\u0161e od 60 tisu\u0107a novih fanova na dru\u0161tvenim mre\u017eama rezultati su tre\u0107eg nastavka promotivne kampanje Hrvatske turisti\u010dke zajednice \u201e<a href=\"https:\/\/feeds.croatia.hr\/epic-week\/\">EpicWeekin Croatia<\/a>\u201cprovedene na dru\u0161tvenim mre\u017eama Facebook, Twitter, Instagram i Pinterest.<\/p>\n<p><em>\u201eRije\u010d je o promotivnoj kampanji koja je pokrenuta s ciljem poticanja fanova i turista da kreiraju svoj odmor iz snova kojeg \u0107e provesti upravo u Hrvatskoj. U sklopu kampanje kreirana je nagradna igra kroz listu aktivnosti koje turist mo\u017ee do\u017eivjeti u Hrvatskoj. Cilj nam je prikazati Hrvatsku kao zemlju bogate i \u0161iroke ponude u kojoj svatko mo\u017ee prona\u0107i zanimljivosti za sebe.Odli\u010dni rezultati ove kreativne i interaktivne kampanje, ali i nagradne igre posebno u Austriji, Njema\u010dkoj, Velikoj Britaniji, Italiji, Belgiji, Nizozemskoj, Poljskoj, \u010ce\u0161koj i Skandinaviji potvr\u0111uju popularnost Hrvatske na me\u0111unarodnom tr\u017ei\u0161tu\u201c,\u00a0<\/em>poru\u010dio je direktor Hrvatske turisti\u010dke zajednice Kristjan Stani\u010di\u0107.<\/p>\n<p><strong>\u00a0<\/strong>Tre\u0107i nastavak kampanje \u201eEpicWeekin Croatia\u201c obuhvatio je nagradnu igru putem koje su potencijalni turisti preko web stranice kampanje mogli kreirati svoj idealan odmor i to preko <strong>218 ponu\u0111enih aktivnosti<\/strong>koje bi mogli do\u017eivjeti u Hrvatskoj. Koncept kampanje i nagradne igre podrazumijevao je <strong>odabir top sedam<\/strong> aktivnosti koje \u010dine odmor iz snova, a sudionici su mogli birati lokacije, znamenitosti, gradove, ali i okuse koje \u017eele isprobati i okusiti tijekom svog boravka u Hrvatskoj. U samoj nagradnoj igri, ove je godine, sudjelovalo preko12 tisu\u0107a fanova, koji su odabranih top sedam aktivnosti podijelili na svojim profilima na dru\u0161tvenim mre\u017eama. U veliko finale u\u0161li su oni sudionici \u010dije su objave prikupile najve\u0107i broj <em>lajkova<\/em>, a glavnu nagradu osvojila je osoba koja je imala najbolji argumentirani opis za\u0161to ba\u0161 ona zaslu\u017euje idealni odmor u Hrvatskoj. Najkreativnija je bila <strong>Sophia iz Velike Britanije<\/strong> koja je kreirala originalnu\u00a0<a href=\"https:\/\/www.facebook.com\/croatia.hr\/videos\/10156651340426929\/\">video objavu<\/a>.Sophia \u0107e u Hrvatskoj do\u017eivjeti ba\u0161 onih sedam aktivnosti koje je odabrala, kao \u0161to je vo\u017enja kajakom po karlova\u010dkim rijekama, paragliding u Istri, zipline u Omi\u0161u ili obilazak slapova Krke, a da je ve\u0107 spremna za svoj odmor pokazala je zavidnim znanjem hrvatskih regija, kulture, hrane, a nau\u010dila je \u010dak i rije\u010di hrvatske himne.<\/p>\n<p>Podsje\u0107amo,ova odli\u010dno prihva\u0107ena promotivna kampanja u svojoj je prvoj ina\u010dici, provedenoj u prolje\u0107e pro\u0161le godine kada je pobijedila\u00a0<strong>Ewa<\/strong> iz Poljske,ostvarila doseg od 13 milijuna ljudi te je privukla vi\u0161e od 10 tisu\u0107a novih fanova na dru\u0161tvenim mre\u017eama Hrvatske turisti\u010dke zajednice. Drugi nastavak pokrenut je u jesen 2017. godine te je ostvario jo\u0161 bolje rezultate, odnosno doseg od 40 milijuna ljudi te vi\u0161e od 50 tisu\u0107a novih fanova na dru\u0161tvenim mre\u017eama, a u Hrvatskoj je svoj odmor iz snova provela\u00a0<strong>Ilaria<\/strong> iz Italije.<\/p>\n<p>(Photo: Boris Ka\u010dan)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Doseg ve\u0107i od 50 milijuna ljudi te vi\u0161e od 60 tisu\u0107a novih fanova na dru\u0161tvenim mre\u017eama rezultati su tre\u0107eg nastavka<\/p>\n","protected":false},"author":1,"featured_media":11861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kampanja HTZ-a \u201eEpic Week in Croatia III.\u201c ostvarila doseg od 50 milijuna ljudi - Pulska Svakodnevnica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/pulskasvakodnevnica.com\/index.php\/2018\/06\/11\/kampanja-htz-a-epicweekin-croatia-iii-ostvarila-doseg-od-50-milijuna-ljudi\/\" \/>\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kampanja HTZ-a \u201eEpic Week in Croatia III.\u201c ostvarila doseg od 50 milijuna ljudi - 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