{"id":45969,"date":"2025-03-21T14:54:07","date_gmt":"2025-03-21T13:54:07","guid":{"rendered":"http:\/\/pulskasvakodnevnica.com\/?p=45969"},"modified":"2025-03-21T14:54:07","modified_gmt":"2025-03-21T13:54:07","slug":"u-hgk-zk-pula-odrzan-masterclass-personal-branding","status":"publish","type":"post","link":"http:\/\/pulskasvakodnevnica.com\/index.php\/2025\/03\/21\/u-hgk-zk-pula-odrzan-masterclass-personal-branding\/","title":{"rendered":"U HGK \u2013 \u017dK Pula odr\u017ean Masterclass Personal Branding"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong><em>Uz pomo\u0107 stru\u010dnjaka do razvoja osobne prepoznatljivosti i poslovnih mogu\u0107nosti<\/em><\/strong><\/p>\n\n\n\n<p>Foto: Tea Poznar<\/p>\n\n\n\n<p>U HGK \u2013 \u017dupanijskoj komori Pula ju\u010der je odr\u017eana radionica <em>Personal Branding Masterclass<\/em> koja je okupila poduzetnike, menad\u017eere i sve zainteresirane za razvoj osobnog brenda.<\/p>\n\n\n\n<p>Organizator doga\u0111anja bila je <strong>Strukovna grupe Kreativna Istra,<\/strong> a potpredsjednica Strukovne grupe <strong>Darija Bo\u017eac Marjanovi\u0107<\/strong> naglasila je va\u017enost ovog doga\u0111aja za razvoj kreativnih industrija u Istarskoj \u017eupaniji. \u201eStrukovna Grupa Kreativna Istra doprinosi ja\u010danju prepoznatljivosti Istre kao regije kreativnosti, inovacija i kulturnog razvoja, a radionica je okupila stru\u010dnjake iz razli\u010ditih sektora s ciljem ja\u010danja konkurentnosti i inovacija\u201c naglasila je Bo\u017eac Marjanovi\u0107.<\/p>\n\n\n\n<p>Fokus radionice bio je na klju\u010dnim vje\u0161tinama za izgradnju prepoznatljivosti u poslovnom svijetu, a predava\u010di su podijelili svoja znanja i iskustva iz razli\u010ditih sektora kreativnih industrija, marketinga, PR-a i digitalnih tehnologija. Kroz \u010detiri interaktivna predavanja, sudionici su imali priliku nau\u010diti kako u\u010dinkovito izgraditi osobni brend, prezentirati se u B2B okru\u017eenju, optimizirati prisutnost na poslovnim mre\u017eama poput LinkedIna i uspje\u0161no komunicirati s medijima.<\/p>\n\n\n\n<p><strong>Sean Poropat<\/strong> (Studio Sonda) pojasnio je kako kreativnost, strategija i autenti\u010dnost \u010dine razliku u stvaranju uspje\u0161nog brenda. Njegovo predavanje &#8220;No Brand No Glory! Od ideje do ikone: Umije\u0107e stvaranja uspje\u0161nog brenda&#8221; pokazalo je kako brendovi mogu evoluirati od prve ideje do statusa ikone.<\/p>\n\n\n\n<p>\u201eZahvaljujem HGK na ovoj prilici i na prepoznavanju va\u017enosti <em>brandinga<\/em> u profesionalnom razvoju. Aktivno sudjelovanje publike pokazalo je veliki interes za ovu temu, a vjerujem da \u0107e ste\u010dena znanja pomo\u0107i u stvaranju sna\u017enijih brendova i otvaranju novih prilika\u201c, izjavio je Poropat.<\/p>\n\n\n\n<p><strong>Diana Kir\u0161i\u0107<\/strong> (Lira Intersound) objasnila je kako strate\u0161ki vo\u0111en <em>personal branding<\/em> mo\u017ee otvoriti vrata uspjeha u B2B svijetu. U predavanju &#8220;Projektima do prepoznatljivosti! U\u010dinkovit B2B <em>personal branding<\/em>&#8220;, Kir\u0161i\u0107 je istaknula va\u017enost izgradnje autenti\u010dnog imid\u017ea koji ne samo da privla\u010di poslovne prilike, ve\u0107 i gradi dugoro\u010dne odnose s klju\u010dnim partnerima.<\/p>\n\n\n\n<p>Predavanje \u201eAko nije na LinkedInu, ne postoji! Va\u017enost LinkedIna kao profesionalne mre\u017ee&#8221; bilo je usmjereno na optimizaciju LinkedIn profila, izgradnju relevantnih kontakata i isticanje u digitalnom poslovnom svijetu. <strong>Davor Bome\u0161tar<\/strong> (Fortis informatika) ukazao je na nezamjenjivu vrijednost LinkedIna kao alata za profesionalno umre\u017eavanje i razvoj karijere.<\/p>\n\n\n\n<p><strong>Darija Bo\u017eac Marjanovi\u0107<\/strong>&nbsp; (Express agencija) podijelila je klju\u010dne strategije za uspje\u0161nu komunikaciju s medijima i izgradnju pozitivnog imid\u017ea. Kroz izlaganje &#8220;Kako komunicirati s medijima! Zlatna pravila komunikacije s medijima&#8221;, istaknuto je kako treba privu\u0107i pa\u017enju novinara, oblikovati jasne poruke i izbje\u0107i naj\u010de\u0161\u0107e gre\u0161ke u javnom nastupu. \u201eKomunikacija s medijima klju\u010dna je za transparentnost, pravovremeno informiranje javnosti i izgradnju povjerenja. Drago mi je \u0161to mogu podijeliti svoje vi\u0161egodi\u0161nje iskustvo s polaznicima i pomo\u0107i im u izgradnji boljih odnosa s medijima.\u201c zaklju\u010dila je predava\u010dica.<\/p>\n\n\n\n<p>Nakon radionice uslijedio je <em>speed networking,<\/em> koji je omogu\u0107io sudionicima da uspostave kontakte i razmjene iskustva. Tako\u0111er, svi zainteresirani mogli su se oku\u0161ati u profesionalnom fotografiranju za poslovne mre\u017ee uz asistenciju kozmeti\u010dara i frizera gdje su im podr\u0161ku pru\u017eili Tea Poznar Photography, Frizerski salon Andrea i Le Beauty Mansion.<\/p>\n\n\n\n<p>Podsjetimo, Strukovna grupa Kreativna Istra osnovana je krajem pro\u0161le godine kako bi se za \u010dlanove formirala platforma za djelovanje, okupljanje i umre\u017eavanje i rast.<\/p>\n\n\n\n<p>(PS)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uz pomo\u0107 stru\u010dnjaka do razvoja osobne prepoznatljivosti i poslovnih mogu\u0107nosti Foto: Tea Poznar U HGK \u2013 \u017dupanijskoj komori Pula ju\u010der<\/p>\n","protected":false},"author":1,"featured_media":45970,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[1,99],"tags":[110,355],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - 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